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The Advertising and Marketing letter

So if you work in advertising or marketing, you’ve probably already seen this letter, but it is great, and I thought I’d pass it along.

Of course this is amazing.  The source is unknown, but I found it via PSFK, who I found via Gapingvoid, and then passed it along to all my co-workers and linked to it in twitter, etc (yup, it’s gone VIRAL!).

Also, thought I’d share the conversation I had with my creative director shortly thereafter:

Creative Director: Where did you find this?

Me: It’s good, eh?

CD: Who wrote it?

Me: Don’t know.  “Brian,” apparently.  Probably some marketing person.  Clever, eh?

CD: It was you, wasn’t it?

Me: No, I found it online.

CD: It sounds an awful lot like your prose.

Me: It wasn’t me.

CD: Hmm [raised eyebrow suspicious look]

Me: I found it on the PSFK site.  You can go look.

CD: Ooo-kay [giant eye roll]

[Pause]

CD: I especially liked the bit about the sausages.

Me: Yeah?

CD: You like sausages. [massive eye-wagging]

Me: I do NOT like sausages.  Wait!  I mean, I do like, no–never mind.

[Pause]

CD: You totally wrote this.

(Okay, I made the sausage part up, but it’s soooo something my creative director would say.  Also, for the record, I do really like sausages.)

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  1. August 24, 2010 at 4:42 pm

    Brian’s right. Why’d we participate in a marketing scheme unless there’s a catch? Like a pack of 1000 sausages for free. Or a …

  2. August 24, 2010 at 4:45 pm

    For 1000 free sausages, I would be willing to do a lot.

  3. Lua
    August 25, 2010 at 6:24 am

    Haha I love Brian’s letter! But I have to say I can see why your Creative Director thinks you wrote it… Then again, it could have been any one of us- I feel Brian’s pain when he says “PLEASE if you wouldn’t mind awfully leave me alone!” 🙂

  4. August 25, 2010 at 12:54 pm

    I wish I had written this. It’s great. Too often, we forget to consider the people we’re actually trying to reach. It happens in marketing and advertising and I think it happens in fiction too. It’s good to be reminded.

  5. Jen
    August 29, 2010 at 2:13 am

    good post..great share, great article..love to read it

  6. August 29, 2010 at 3:21 pm

    Thanks Jen! …it was the “advertising” in the subject line that got your attention, wasn’t it?

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