The Advertising and Marketing letter
So if you work in advertising or marketing, you’ve probably already seen this letter, but it is great, and I thought I’d pass it along.
Of course this is amazing. The source is unknown, but I found it via PSFK, who I found via Gapingvoid, and then passed it along to all my co-workers and linked to it in twitter, etc (yup, it’s gone VIRAL!).
Also, thought I’d share the conversation I had with my creative director shortly thereafter:
Creative Director: Where did you find this?
Me: It’s good, eh?
CD: Who wrote it?
Me: Don’t know. “Brian,” apparently. Probably some marketing person. Clever, eh?
CD: It was you, wasn’t it?
Me: No, I found it online.
CD: It sounds an awful lot like your prose.
Me: It wasn’t me.
CD: Hmm [raised eyebrow suspicious look]
Me: I found it on the PSFK site. You can go look.
CD: Ooo-kay [giant eye roll]
[Pause]
CD: I especially liked the bit about the sausages.
Me: Yeah?
CD: You like sausages. [massive eye-wagging]
Me: I do NOT like sausages. Wait! I mean, I do like, no–never mind.
[Pause]
CD: You totally wrote this.
(Okay, I made the sausage part up, but it’s soooo something my creative director would say. Also, for the record, I do really like sausages.)
Brian’s right. Why’d we participate in a marketing scheme unless there’s a catch? Like a pack of 1000 sausages for free. Or a …
For 1000 free sausages, I would be willing to do a lot.
Haha I love Brian’s letter! But I have to say I can see why your Creative Director thinks you wrote it… Then again, it could have been any one of us- I feel Brian’s pain when he says “PLEASE if you wouldn’t mind awfully leave me alone!” 🙂
I wish I had written this. It’s great. Too often, we forget to consider the people we’re actually trying to reach. It happens in marketing and advertising and I think it happens in fiction too. It’s good to be reminded.
good post..great share, great article..love to read it
Thanks Jen! …it was the “advertising” in the subject line that got your attention, wasn’t it?